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Lenses and Frames


Many people are very confused when it comes to choosing the correct glasses. It can be hard to tell what looks best on your face, while also staying within your budget (and insurance). You also want to be comfortable in the glasses that you choose.

We also have frames for other purposes. We offer sunglasses for those who are outside a lot and need some protection from the sun. We also offer prescription safety glasses when customers need them to stay safe at work. Sports eye wear are available for those who are highly athletic and need protection when they are exercising, practicing, and playing games. If you work at a computer all day, you might want to look into our computer eye wear. They are designed to reduce strain on your eyes, allowing you to be more focused at work.

Our staff understands how confusing it is to choose the correct eye wear so we are here to help you. We are here to assist you while you are looking through our selection or you can call us at (605) 399-3937 if you have any questions before or after your appointment.

Eyeglass Lenses

Besides choosing your frames, there are many different options when it comes to picking out your lens. However, we are here to help you through the whole process so that you can have the glasses that you need.

If you are hard on your glasses, you might want to look into getting an anti scratch coating for your eye wear. It is not completely foolproof but it will help keep your glasses as nice as possible. We also offer an anti-reflection coating which mostly helps at night. It also helps reduce glare when people look at you and in photographs.

We offer glasses that darken when you walk outside like sunglasses and become clear when you come back inside. These lens have a photochromic treatment on them and it is quite popular so you don’t need to have a pair of sunglasses. You may also want to think about adding some more UV-blocking protection in your glasses so you can protect your eyes from the sun’s harmful rays.

Another popular option is progressive lenses. These are not your grandparents bifocals. It allows you to see all around without the line. It makes for a smoother transition when you are looking around.


Sunglasses are designed to protect your eyes from sunlight. While all tinted lenses help to protect your eyes from sunlight, some will protect your eyes better than others. Sunglasses with lenses that block ultraviolet sunlight are the best option. Although sunglasses can be expensive, there are many affordable brands that provide great protection from harmful sunlight as well.

If you are interested in finding the best brand of sunglasses for your lifestyle, we can help you find them. We have a variety of options for you to choose from that will comfortably fit your face and let you enjoy the warm weather in style. Prescription lenses can be applied to most sunglasses and we can help you order a specific brand if we don’t have them in the store.