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Jan
31
THE EMPOWERMENT OF WHY

-A Blog from our Doctor: Ryan Scarborough

Two recent influences have illuminated my thoughts about what the word “WHY” means. Yes obviously there is the literal definition but more important is how we apply “WHY” to our own lives.

A speaker at a software conference pointed me to Simon Sinek’s TED presentation “How great leaders inspire action”. This speech has bounced through my head for days now as I ponder on how it relates to my personal and professional life. It’s definitely worth the 10-15 minutes to recharge some of your passions.

I must give credit to one of our longtime team members for nailing this idea far before I could ever put words to it. Denis Williamson often quotes his motto for customer service; “People don’t always remember what you said, but they always remember how you made them feel”. Denis I couldn’t sum up Mr. Sinek’s speech any better if I said it myself!

The second influence of “WHY” is a book I’ve known about for a long time and seen referenced by many an author. Just recently I finally picked up and read the actual text and I’m ashamed it took me so long to get to it. Man’s Search For Meaning by Victor Frankl is concise description of how “the why” in or life matters. Through some of the toughest conditions imaginable Mr. Frankl kept perspective that we can all apply to our relatively wonderful life situations. It’s a quick read and a wonderful way to kickstart your thoughts on why you live your life. As a bonus if you enjoy both of these suggestions I recommend the daily blog thoughts of Seth Godin. A fresh perspective on doing meaningful work.

Our team at Vision Source Specialists is constantly reassessing “why” we do the things we do. The first line of our mission statement contains the passage “Rethink EyeCare” and hardly a day goes by that I don’t think about how to apply this to our work. We’ve got more exciting ideas to come so stay tuned and of course we’re always open to feedback so we can better serve our patients.


Dr. Jared Pearson O.D.

Dr. Dawn Wattenhofer O.D.